Production of the iconic Land Rover Defender came to a close in 2016; 68 years and two million units after the original Series 1 Land Rover had first rolled out of the factory.

To mark the Defender’s passing; Chelsea Truck Company created a very special limited edition model, packed with features perfected over years of building finely crafted Land Rovers.

Called The End Edition, this Defender 90 model is a statement of your success and has been finished in Volcanic Cobalt Blue.

The only issue however, is that you do not have a truly personal item on your car to mark you out as a true CEO: a cherished registration number.

However, help is at hand because we have the perfect number plate for pulling up outside official board room meetings.


The 1 CEO number plate will mark you out as someone of the highest calibre, the leader of your company, as it were, someone who does not offer any excuses; you just get the job done.

This is the ideal registration because it sends a very serious message to each and all: your persona and image are of paramount importance.

Rest assured - this registration will mark you out as the leader of your organisation.


This Chelsea Truck Company Defender 90 model boasts signature wide arches with integrated vents and bolt apertures. Furthermore, an X-Lander grille ensures The End Edition really stands out in a crowd.

A stainless steel front bumper with Tron Ring lights, an aluminium sump guard and Shadow Chrome headlights have been added whilst mesh bonnet vents, toughened rubber mudflaps, dark tinted privacy glass, Chelsea Truck Company branding and spare wheel cover provide the finishing touches.

The running gear has been upgraded, too. The suspension is lifted with uprated gas shock absorbers and a new steering damper. 9x20-inch Mondial alloy wheels finished in Volcanic Black and wrapped in 275/55/20 tyres are fitted, sharpening up the handling.

Cherished Number

Many cherished registrations are purchased as gifts for significant amounts of money. The primary reason for this is because quality plates hold their value. They remain an excellent investment.

If you are seeking an investment, or interested in selling or advertising a personalised registration or would like the “1 CEO” number plate for yourself, pop into our showrooms in London, Leeds or Bradford and we will see what we can do for you.